David Guetta: 7

Older readers will remember a Foster’s lager advert, in which a silver fox rolls up at a bar in a Ferrari. “Don’t you want a man like that to a real potato-head” says the bartender, followed by, “I’ll settle for stupid”. (“Ah, professor!” calls out a drinker).

“Most unpopular man in town!” (“Bob! Bob!” cry lots of people, as Bob starts juggling).
“At least he’s not the kind of guy you’d want to have a drink with” … Bob orders a Foster and the bartender’s Foster-drinking customers drops the punchline: “Don’t you just hate it when that happens?”

Judging by the photo on the sleeve of this CD, Guetta is that man, so when this CD fell down the back of a cupboard we left his grinning face down there. Eventually we relented; his standing as the world’s fifth wealthiest DJ is at risk without a Chron review (he could be fourth richest, after Avicii’s sad passing).

So: we think this is called 7 because that was the last time in years that this sort of dance music was cool. A chart online said David Guetta Ft Sia’s Titanium was indeed the best-selling UK single in 2012. There were lots of “featuring” hits that year — even top seller Gotye, who’s a genius, had have a hit “Ft Kimbra” for Somebody That I Used To Know.

Last year, Guetta and Sia’s Flames was only the 33rd best seller — this sort of music is not what it was. (Best seller last year was Keala Settle and The Greatest Showman Ensemble with This Is Me).

This is a double CD and CD1 is all tunes ft someone (including the Bieber, one of the better songs). Dave is French so it still sounds cool, and even playing music that was fashionable seven years ago it’s still better than Clean Bandit. It’s all electronic dance but does nod to other genres, such as African beats and reggae.

As we write this, the sun is shining and it’s the perfect music for a sunny day when you’re feeling chilled (rash of Guetta to release this last autumn then). A hip hop track is the weakest, but Bieber is good and Ava Max’s Let It Be Me is strong, and nicks the catchy bit from Suzanne Vega’s Tom’s Diner.

CD2 is producer Jack Back, who produces a much harder sound, late night clubbing to CD1’s daytime radio. They’re mostly instrumental. Back tried to pretend he was a separate person until Guetta/Back released the Jack Back Mixtape, which is this disc.


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