Mind Enterprises: Idealist

review idealist x1 cong


We liked this more than Frøkedal (posted below/yesterday) but it just proves how tastes differ. You could argue this was bland, inoffensive electronic pop that merits a bit more edge and and that Frøkedal has the voice of angel, but we’re writing this and not you.

The title track opens and a tune Rob de Bank would have played at 5am on a Saturday, waking up early risers and sending partygoers peacefully to bed. There’s a midtempo beat and under the slower synth there’s a funkier (almost Nile Rodgers) guitar effect. Track two Chapita is similar.

Mind Enterprises — aka Turin born songwriter Andrea Tirone — has a similar voice to the guy from Junior Boys (Jeremy Greenspan, we think) and in fact Mind Enterprises has an electropop / dance / indie electronic sound that’s very like the Boys, just a bit more poppier. Which is about all you need to know. Whatever the variation in any song — Give Me Light introduces a slightly groovier beat that is bit Michael Jackson, Lover Boy has an intro a bit like Duran Duran’s The Reflex — it mostly ends up being Junior Boys towards the end. The exceptions include the occasional acoustic moments, such as Bad Habit. Nice background music that probably lends itself to dance remixes.


About jerobear

Weekly newspaper editor in Cheshire, England. I blog my editorials and the CDs I write about. I play drums, drink coffee, play music, meditate. I hate filling in forms.

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